Competitive Intelligence
Outmaneuvering your Competition

Princeton's Targeted Competitive IntelligenceSM is a cost-effective method for obtaining valuable competitive information. It can help you find answers to these difficult questions:

• What do our competitors charge for their products-services?

• Are their offerings superior or inferior to our own?

• How can we successfully differentiate ourselves for certain targeted customers?

• How do our current clients assess our products-services?

• Are we vulnerable to losing business to our competitors?
If so, for what specific reasons?

• An upcoming RFP will assess us against our competition. Which strengths should we highlight, and which weaknesses should we improve, to win the business?

• What new product-service offerings would match the needs of the current and future marketplaces?

What are the benefits?

Competitive intelligence is a powerful weapon. It can help you:

• Increase sales and get more proposals accepted, especially in competitive situations, because you understand your competition’s strengths and weaknesses better.

• Retain more customers by obtaining an accurate picture of how your clients view your products-services —strengths, weaknesses and intangibles.

• Increased effectiveness of new product offerings that match the needs of the marketplace.

Contact Jon Crumiller, COO at (609) 987-8787 x202 or JCrumiller@princeton.com.