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What's New May 16, 2013 Starting May 22, Tom Scott joins us from Eze Castle Software, where he researched and developed high-end software systems for hedge funds. In his role as Business Consultant, Tom managed key client relationships and transformed complex business problems into actionable technology projects aimed at improving operational efficiency. Previously, as an Analyst, he conducted R&D projects to enhance the product suite. Tom earned his B.A. from Colby College and graduated with Distinction in Economics, Philosophy and Business. He won the $10,000 Todger-Anderson Portfolio Award for the top quantitative researcher in the Business department to invest on behalf of the Colby endowment. In Manhattan, Tom is developing a website and iPhone app utilizing algorithms and social media to connect consumers to small businesses. He has volunteered at New York Cares and for the Greenwich Village Society for Historic Preservation. A fly fisherman since childhood, he visits the reservoirs off the Hudson River to catch trout. Since restoring a 1974 Volkswagen Beetle, Tom has enjoyed attending classic car events and furthering his Fahrvergnügen. April 18, 2013
The World Chess Hall of Fame will exhibit highlights from the extraordinary collection of Princeton Consultants COO Jon Crumiller. “Prized and Played” showcases over eighty beautiful, antique chess sets from across the centuries and around the world, as well as many interesting artifacts related to the history of chess. Jon discussed his journey as a collector: “The guiding principles of a chess collector can evolve over time as the collection grows and takes shape. My initial acquisitions were driven by a lifelong love of the game itself. It was a thrill to purchase an antique playing set and touch the well-worn pieces from chess games of the distant past. One acquisition led to another, and eventually I had to admit—to myself and others—that these chess sets, which were now overflowing from one room to the next, formed a collection, which also meant that I had somehow become a collector... My collection has expanded to include ornamental sets, which were created as objects of beauty rather than intended for use in actual play. I also collect antique chess boards, timers, publications, and chess miscellanea.” For more information, visit the Exhibition webpage: http://www.worldchesshof.org/exhibitions/exhibit/prized-and-played/. April 8, 2013 Starting April 22, Robert Bennett joins us from Old Dominion University, where he has been a postdoctoral researcher focused on the analysis of two-photon contribution to the Rosenbluth cross-section. As a member of the adjunct faculty, Robert received the Old Dominion University Division of Student Affairs Shining Star Teaching Award and he was named Jefferson Science Associates Promising Young Scientist. He was previously a graduate student researcher and physics associate at Brookhaven National Laboratory. Robert has presented his work in Paris, St. Petersburg, and throughout the United States. Robert earned his PhD in Physics from the State University of New York at Stony Brook, where his thesis considered cross section and double helicity asymmetry in direct photon production in proton-proton collisions. He earned his SB in Physics from the Massachusetts Institute of Technology, where he researched thermally adaptive optics in LIGO II. Robert enjoys programming in Arduino, an open-source language for microcontrollers, which he used in working with students on a project to launch a weather balloon into space. A judo black belt who competed from childhood through college, Robert was disappointed when one of his favorite moves, Kata-Guruma (fireman’s carry), was banned several years ago. His Atemi-Waza remain formidable, we presume. April 5, 2013 Starting June 3, Godfrey Miller joins us from the University of Pennsylvania, where he is completing a PhD in Physics. Godfrey is studying Bayesian data analysis with R and data management with SQL; his thesis considers cosmology as a probe of fundamental physics. He has published articles in the Journal of Cosmology and Astroparticle Physics and in Physical Review. Godfrey was awarded Best Student Presentation at the Annual East Coast Gravity Meeting in 2012. Godfrey graduated magna cum laude with an AB in Physics from Princeton University, where his senior thesis examined supermassive black holes and the domain wall hypothesis. For excellence in Physics, he received the Allan B. Shenstone Prize and the Kusaka Memorial Prize. Godfrey avidly reads both fiction and non-fiction, and he enjoys singing folk tunes with his wife. Their free time is happily compromised: they are proud parents of a 3 1/2 year-old daughter and 5 month-old son. Princeton Consultants is pleased to welcome Susie Bedikian as a Senior Associate Starting June 24, Susie Bedikian joins us from Yale University, where she is completing a PhD in High Energy Particle Physics. Now in her third year as a research project leader at the European Center for Nuclear Physics (CERN), Susie has written and maintained computationally intensive code, designed breakthrough data analysis strategies, and co-authored publication of the Higgs boson discovery. During her graduate studies, Susie served as a delegate for the United States Hadron Collider Users Organization, and performed research a the large underground Xenon detector in South Dakota. At Yale, she earned an MS and M.Phil. in Physics. Susie previously graduated from Barnard College of Columbia University with a BA in Physics and Mathematics with departmental honors. She was awarded the Howard Hughes Scholarship for excellence and promise in science, the Margaret Kenny Jensen Prize in mathematics, and the Henry Boorse Prize in physics. Susie led a local adult education GED prep course in mathematics. Susie is a globetrotter, having traveled throughout North, Central and South America, Europe, Africa and Asia. She grew up speaking Armenian and Bulgarian. As the result of her tenure at CERN, she now also speaks French and skis with élégance de style. - Return to top - March 14, 2013
Glenn Paul of perfectcompany.com (left) and Princeton Consultants CEO Steve Sashihara, who was the guest speaker of the Trenton Rotary Club. Steve explained how optimization improves decision making and drives improvement. March 13, 2013
Princeton Consultants Senior Associate Nick Kersting was the guest speaker at an INFORMS NY lunch event. Nick examined advanced software that slices data to take advantage of user knowledge, intuition and visual savvy. March 12, 2013
Princeton Consultants Senior Strategy Specialist Gene Adam was a guest speaker at the 2013 LAMP conference, a program of GAMA International, the association for field leaders in the insurance, investment and financial services industry. Gene discussed how carriers can help insurance agencies with social media and other Big Data projects. - Return to top - March 8, 2013
Amazon Web Services' Spot Instances market has taken off in the past year because it rents processors for as little as 10 percent of the standard cloud services fees. Ari Levy of Bloomberg BusinessWeek interviewed Princeton Consultants CEO Steve Sashihara and other users of Spot Instances for details. March 8, 2013 Undergraduate and graduate students in Industrial Engineering and Operations Research attended an event hosted by the Columbia INFORMS chapter that featured a panel of guest executives: Anne G. Robinson, Director of Supply Chain Strategy & Analytics of Verizon Wireless and President of INFORMS, Steve Sashihara, CEO of Princeton Consultants, Jack Hymanson, Principal Solutions Architect at The SAS Institute, and Evan Levine, Analytics Lead at the New York City Police Department's Counterterrorism Bureau.
The panelists discussed the increasing importance of analytics in today's Big Data environment, its impact on diverse industries, and its transferability across evolving career paths. They emphasized the importance of developing a broad set of quantitative techniques as well as "soft" communications and project management skills, all of which are necessary to lead the analytics-driven initiatives that are transforming the private and public sectors. - Return to top - February 3, 2013 Starting February 11, Matthew Krems joins us from the University of California, San Diego, where he earned a PhD in Physics. As a graduate student, Matt applied analytical and programming methods to make predictions and to solve problems in nanotechnology, biophysics and condensed matter physics specifically related to next-generation DNA sequencing techniques. He conducted computational research at the Los Alamos and Pacific Northwest National Laboratories. Matt received the Kennedy Reed Award for best theoretical research at the California American Physical Society (APS) Meeting, as well as an APS Division of Chemical Physics Travel Award. He earned a GAANN fellowship awarded by the UCSD Physics Department. Matt earned his Bachelor of Science degree from the University of Missouri, Rolla, where he designed an atomic collision chamber for atomic detector efficiency studies. Matt has lived in Shanghai, where he taught English and studied Mandarin Chinese. In his his spare time, he enjoys hiking, snowboarding, photography and cooking. December 17, 2012 In 2013 Princeton Consultants CEO Steve Sashihara will serve as treasurer of the INFORMS Roundtable, a group representing top-level leaders in applied optimization for large businesses. The complete board is comprised of: Jon Owen - Past President (General Motors), Bill Browning - President (Applied Mathematics, Inc.), Jeff Winters - President-Elect (UPS), Kathy Lange - VP, Membership (SAS Institute), Mike Grant - VP, Meetings (The Boeing Company), Mark Hayward - Secretary (The Mayo Clinic), Steve Sashihara - Treasurer (Princeton Consultants). - Return to top - December 11, 2012
December 10, 2012
"Princeton Consultants' OptiSpotter is an exciting, innovative application taking advantage of AWS Spot Instances that dramatically improves the speed and cost-effectiveness of big data quantitative research. The judges of our first Spotathon coding challenge were impressed with their creative approach." Matt Wood, Chief Data Scientist, Amazon Web Services Read more at www.OptiSpotter.com December 5, 2012
Princeton Consultants CEO Steve Sashihara moderated a roundtable discussion of Big Data, Business Analytics and Optimization at the headquarters of Financial Executives International (FEI) in Morristown, NJ. November 15, 2012
The West Jersey chapter of APICS hosted a dinner meeting on optimization with Princeton Consultants CEO Steve Sashihara as the guest speaker. November 13, 2012
Princeton Consultants CEO Steve Sashihara (left) with INFORMS Philadelphia President Neil Desnoyers. Steve was the guest speaker; his topic was "the two sides of successful optimization." October 14, 2012  Sponsored by Princeton Consultants, the INFORMS Impact Prize is awarded biennially for lifetime achievement in operations research and analytics. This year’s honorees created Algebraic Modeling Languages, which effectively translate mathematical models into computer languages, and helped move optimization from the classroom to the boardroom. Read more about the Impact Prize winners here. October 2, 2012
Starting October 8, Matthew Phinney joins us from Cambridge University, where he earned a Master of Advanced Study (MASt) in Pure Mathematics with Honors. He had earned a Gates Cambridge Scholarship to pursue his post-graduate study, which focused on multiplicative coalescence of particle systems and stochastic simulation of chemical systems. Matthew previously earned a Master of Science (MSc) in Mathematical Modelling and Scientific Computing from Oxford University, where he graduated with distinction. His dissertation addressed multiscale methods for stochastic simulation of chemical reactions.
- Return to top - September 25, 2012  “How to Optimize, Reinvent and Maximize Your Business.” Princeton Consultants CEO Steve Sashihara was interviewed by Rodger Dean Duncan, PhD, an author, speaker, trainer, and executive coach known for his expertise in the strategic management of change. Read the interview here. September 20, 2012 Starting October 1, Andrew Tam joins us from the University of Pennsylvania, where he earned his Master of Science in Engineering degree in Mechanical Engineering and Applied Mathematics, with concentrations Robotics, Design, and Manufacturing. Andrew completed a Spring term at Samsung Electronics in Suwon, South Korea, helping to improve robotics controls and simulation. For two years he served as a research assistant and programmer at Philadelphia’s Sol C. Snider Entrepreneurial Research Center. At Penn’s Modular Robotics Laboratory, Andrew developed and fabricated a Spiderman Search-and-Rescue Robot, featuring a gripper, designed with shape-memory alloy, used to launch and grab onto objects.
- Return to top - September 12, 2012
Princeton Consultants CEO Steve Sashihara was a guest speaker on the subject of optimization
at a training session of the Analytics group of Bank of America / Merrill Lynch. September 2012
Princeton Consultants COO Jon Crumiller (right), a U.S. chess master, recently played Magnus Carlsen, the world's top-rated player, one-on-one at the Marshall Chess Club in New York City. It was the second time Jon has played against Magnus. In 2010 Jon played with former World Chess Champion Garry Kasparov in a team match against grandmaster Nigel Short and amateur Rajko Vujatovic. September 5-6, 2012  For the second consecutive year, Princeton Consultants CEO Steve Sashihara was a featured speaker at IBM’s SmarterCommerce Global Summit, held this week in Orlando. Steve presented “The Executive’s Guide to Optimization” and “Reinventing Decision Making with Optimization.” August 27, 2012 Starting September 10, Stefan Sabo joins us from the University of Maryland, where he is pursuing his PhD in Mathematics and teaching courses in probability and statistics. Stefan won a Thouron Award, which funds study in the United Kingdom, and earned a Master of Advanced Study degree at the University of Cambridge. He previously completed a Master’s degree in Mathematics at the University of Pennsylvania, where his thesis addressed probability, stochastic processes and algebraic number theory.
- Return to top - August 7, 2012
Princeton Consultants CEO Steve Sashihara was a featured speaker at an IBM-sponsored Washington, DC
seminar where experts discussed why many agencies are moving toward optimization tools to meet their
federal missions. July 26, 2012 
Andrew Zezas of CFO Studio interviewed Princeton Consultants CEO Steve Sashihara
about improving organizational performance and decision making through optimization,
from a CFO’s perspective.
June 20, 2012 
For the Association of Management Consulting Firms (AMCF), Princeton Consultants CEO Steve Sashihara led a roundtable
discussion of Big Data and its impact on management consulting.
June 2012 Starting June 18, Brendan joins us from Cornell University, where he earned both his BS and MEng in Operations
Research and Information Engineering, with a concentration in Data Analytics. In his graduate research, Brendan
helped optimize customer service and loyalty for the web-based business of one of the world’s largest retailers.
Brendan served as treasurer, then vice president of Cornell’s College Libertarians, and he worked for four years as a
University Representative for the Cornell Annual Fund.
June 2012 Starting July 2, Mike joins us from Johns Hopkins University, where he recently earned his MS in Engineering
with a focus on Environmental Management and Economics. On behalf of the U.S. Department of State, Mike
studied and worked as a Fulbright Fellow with the Cracow University of Technology in Poland. As a scientific
programmer at the Johns Hopkins Center for Advanced Modeling, Mike developed a graphical user interface for
display of a global scale agent-based simulation model of influenza. He was a two-time winner of the National
Science Foundation Graduate Research Fellowship Award.
June 2012 Starting June 4, Elise Fijan joins us from RF Consulting, where she developed automated software
packages, 3-D graphics and animation.
- Return to top - June 2012 Starting June 4, Han Jin joins us from Stony Brook University, where he earned his MS in Computer
Science this May. At Stony Brook, he participated in several projects involving stratified sampling of
computer graphics and artificial intelligence. Han also worked for Workplace Stars, upgrading the IT
system and website.
- Return to top - June 2012 Starting June 11, Christopher Ell joins us from Yale University, where in May he will graduate Phi Beta Kappa
with a BS in Physics and Classics. For two years, Christopher has been a research assistant with the
Yale High-Energy Collider Group. After receiving Yale’s Richter and Tetelman Fellowships, he studied at the
Large Hadron Collider at CERN in Geneva, Switzerland, where he researched methods of distinguishing electrons
from pions, including the novel use of track outliers, which had previously not been studied.
- Return to top - June 2012 Starting August 6, Shannon Bulloch joins us from Cornell University, where she will earn her ME in Operations Research and Information Engineering this May, after completing part of her Master’s coursework at the University of Washington. Shannon has participated in Cornell’s Master of Engineering Project for MITRE Corporation, aiding the development of a parameterized aircraft encounter model and recommending right-of-way rules for unmanned aerial vehicles.
- Return to top - May 2012 
- Return to top - April 20, 2012 
Princeton Consultants CEO Steve Sashihara contributed an article about Big Data and Optimization to the current issue of European Financial Review. - Return to top - April 18, 2012 Princeton Consultants CEO Steve Sashihara was the guest speaker at a Princeton Regional Chamber of Commerce event. He discussed the principles, techniques and benefits of optimization. Read journalist Barbara Fox’s blog post about the presentation here. - Return to top - April 11, 2012 Princeton Consultants sponsors the INFORMS Impact Prize, which is awarded every two years to honor contributions that have a great impact on the field of Operations Research. The contributor could be the originator of an idea or technique that is widely used or someone who has played a major role in bringing significant methodology into widespread use. Preliminary nominations are due April 30, 2012. Read more about the Impact Prize here. Read more about the call for submissions here. - Return to top - March 15, 2012 Princeton Consultants CEO Steve Sashihara was a lead speaker at the Association of Management Consulting Firms (AMCF) event “Business Analytics, Big Data, and Optimization: The New Frontier in Management.” - Return to top - February, 2012 Princeton Consultants CEO Steve Sashihara was one of 15 management consulting firm leaders who were interviewed about what they felt about the year ahead. - Return to top - February 2, 2012 Starting February 13, Ahmil Jilani joins us from Rider University, where he graduated cum laude with a B.S. in Behavioral Neuroscience. He was a research assistant in the university’s microbiology laboratory and an assistant in the Office of Information Technology, where he wrote script to compare software installed on multiple computers. Ahmil developed a solver that intelligently plays the puzzle game Minesweeper employing a set of algorithms. For the popular video game World of Warcraft, he developed a freeware interface that has been downloaded more than 80,000 times. Ahmil helps secure humanitarian aid for Pakistanis in the Swat Valley through a website he created and maintains, through successful grant proposal writing, and through technical training of staff at a volunteer fundraising organization based in New Jersey. In his spare time, he enjoys arranging choral music, skiing, swimming, cooking with friends, learning languages, and traveling.
January 30, 2012 McGraw-Hill’s management blog features The Optimization Edge.
- Return to top - January 23, 2012 Starting March 5, Michael Silva joins us from the California Institute of Technology, where he earned a Ph.D. in Aeronautics with a minor in Geology. His doctoral dissertation addressed damage evolution in composite materials and sandwich structures under impulse loading. Michael has researched damage evaluation and detection in sandwich composite panels, designed and manufactured an apparatus for testing, and developed thermal imaging techniques using a high-speed IR camera. He has published his findings in mechanical and engineering journals and presented them at national and international conferences. Michael has keen night vision: at Caltech’s chapter of Students for the Exploration and Development (SEDS), he taught the principles of amateur astronomy, including the use of manual and automated telescopes, and he led observing and camping trips. He is a member of the American Society of Mechanical Engineers and the American Institute of Aeronautics and Astronautics. Before attending Caltech, where he also earned an MS in Aeronautics, Michael received his B.S. in Aerospace Engineering from the University of California, San Diego.
January 18, 2012
Steve Sashihara, Princeton Consultants CEO, and Mike Eichorst, president of the New York chapter of INFORMS and SVP of Decision Management at Citibank.
Steve Sashihara was the guest speaker at the New York chapter of INFORMS. His topic was “The Optimization Edge.”
- Return to top - January 11, 2012
Read the Survey Results here
January 2012
Princeton Consultants CEO Steve Sashihara was elected Treasurer of the Roundtable of the Institute for Operations Research and the Management Sciences (INFORMS) for 2012. INFORMS is the preeminent global organization for operations research, business analytics and management sciences. Complementing the academic and research side of INFORMS, the Roundtable is comprised of "practitioners": leaders from companies known for successful implementation of optimization in their businesses.
- Return to top - Fall 2011
Steve Sashihara contributed the article, “Teaming Man and Machine to Optimize.” Topics include: overcoming the barriers to widespread adoption of optimization, optimizing sales, and where optimization is working. Click here to read the article: - Return to top - November 9, 2011 Steve Sashihara was a featured speaker at Consulting Magazine’s summit. His topic was “The Optimization Edge: How Decision Making Will Drive the Future of Business.”
Steve Sashihara, Princeton Consultants CEO,
October 7, 2011 Starting October 24, Peter joins us from the Fermi National Accelerator Laboratory, where he has been a research associate affiliated with Southern Methodist University. His work involves the search for hidden patterns and new physics in the massive data arrays coming from the world’s most powerful particle colliders, Tevatron and Large Hadron Collider. He led the group responsible for all Data and Monte Carlo processing in one of the Laboratory’s two major experiments and he was responsible for the final stage of testing and committing the code for the experiment to CVS. Additionally, he was responsible for data preparation for analyses by the group studying the Top Quark, the key ingredient of the modern theory of particle interaction. Peter earned both his Ph.D. in Experimental High Energy Physics and his MSc. in Astrophysics at Weizmann Institute in Rehovot, Israel. He designed and implemented software that is now a vital element of the online monitoring system of the Large Hadron Collider in Geneva, Switzerland. Peter presented this work at the International Conference on Computing in High Energy and Nuclear Physics in Prague, Czech Republic. - Return to top - September 19, 2011
Steve conducted his optimization session at IBM’s inaugural SmarterCommerce Global Summit.
September 14, 2011
Steve Sashihara has been appointed to a four-year term to the Advisory Council for the Department of Operations Research and Financial Engineering at Princeton University. - Return to top - September 7, 2011 
“The upper echelons of analytics is where winning companies gain competitive advantage.” Read the interview here August 30, 2011 Starting September 1, Jun joins us from the University of Michigan, where he earned a PhD in Astrophysics after earning his MS in the same subject. While a Research Assistant, Jun developed the pipeline to reduce astronomical images and spectra from space telescopes with Perl and Unix shell scripts. He published and presented three journal papers at international conferences and he organized weekly public telescope observations and planetarium shows. Jun received his BS in Applied Physics from the University of Science and Technology, Hefei, China, where he received both the Zhang Zongzhi Sci-Tech Scholarship and the Guanghua Education Scholarship. Jun is pushing his endurance: he completed a half-marathon last spring and he will be running the Atlantic City Marathon this October. In his spare time, he enjoys other sports, as well as photography and cooking. Princeton Consultants is pleased to welcome Robert England as an Analyst. Starting September 12, Robert joins us from the University of Maine (Orono), where he is pursuing his MS in Computer Engineering. He has worked as a teaching assistant in the Electrical and Computer Engineering Department for five years. As a research assistant in the New Media Department, he developed a “Friend Finder” social networking device. Robert knows bunk: he spent seven summers working as a volunteer summer camp counselor at Pilgrim Lodge in Maine. He’s got rhythm: he was co-president of the University of Maine Swing Dance Club, and he was a performer with the university’s Hip Hop Dance Club. - Return to top - August 24, 2011 
Steve Sashihara and Princeton Consultants are profiled in the current issue of U.S. 1. Read the article here August 8, 2011 Starting August 15, Clay joins us from Princeton University, where he earned a PhD in Astrophysics, after earning his MA in the same subject. His dissertation examined the effects of ionizing radiation on the evolution of SPH-simulated galaxies. Clay received his BS in Physics from Harvey Mudd College. His undergraduate thesis explored the effects of gravity in string theory. Clay wrote and published a Java applet visualizing the behavior of a particular magnetic system and solution algorithms for it. In the 2005 Mathematical Competition in America, his team was one of ten in North America to be graded “Outstanding” and it won the SIAM Prize. Clay has played the violin for over a decade and he enjoys competitive trivia. Clay has saluted the sun in a variety of locations and positions: he practices rock climbing and vinyasa yoga. - Return to top - August 1, 2011 Starting October 3, Andrea joins us from Princeton University, where she will complete her PhD in Electrical Engineering this fall, after earning her MS in the same subject. Her dissertation examines stochastic models for human decision-making in a binary choice game with social feedback. Andrea has been a Forbes College Fellow and a research assistant at the Neuroscience Institute for the past four years. While at Princeton, Andrea was a fellow of the Program on Religion, Diplomacy and International Relations, and she presented her work at the Liechtenstein Colloquium on International Affairs in Vienna. Andrea received her BS in Electrical and Computer Engineering from Rutgers University, where she graduated summa cum laude. She received a Dean’s Merit Scholarship from the School of Engineering for all four years, and is a member of Eta Kappa Nu, the Electrical Engineering Honor Society. She is fluent in Serbo-Croatian. Andrea navigates both snow sheets and spreadsheets: she was varsity team member and treasurer of the Rutgers Alpine Ski Team. - Return to top - July 22, 2011 
How is optimization a game-changing competitive advantage? How has Intel achieved a 10% boost in production and cost benefits measured in the hundreds of millions? How has UPS saved 30 million miles in travel each year? To find out, Investor’s Business Daily interviewed Steve Sashihara of Princeton Consultants, Karl Kempf of Intel and Jack Levis of UPS. Read the article July 21, 2011 
Read David F. Carr's review of The Optimization Edge and the recap of his interview with Steve Sashihara, which explores improved decision making, false boardroom assumptions about IT investment, and a game-changing app for cloud computing. - Return to top - July 2011 A review of The Optimization Edge:
"Sashihara explains the 5-step methodology for optimization--from selecting and designing the project to leveraging the benefits... The value of The Optimization Edge is to introduce executives, through scores of specific examples and in clear and concise prose, to the potential of optimization to reallocate resources and make the most of their companies' assets." - Return to top - July 14, 2011 Starting August 15, Naved joins us from Rice University, where he will complete his PhD in Physics this summer. He received a full tuition scholarship and stipend from a NASA Origins of Solar Systems grant. For six years, Naved has been a research assistant and one of two graduate students in charge of all data collection, analysis, modeling, and communication for the McDonald Observatory Young Planet Survey. He co-discovered the youngest known planet outside our solar system, and pioneered a new method for measuring velocities using the Hubble Space Telescope. Naved previously graduated magna cum laude and Phi Beta Kappa with a BS in Physics from Vanderbilt University, where he received a full undergraduate academic scholarship. Naved won the prize for best international student, and he received High Honors for his thesis, “Interacting and Merging Galaxies.” In his spare time, Naved enjoys aviation, photography, reading Bengali Literature, and studying New Urbanism. - Return to top - July 5, 2011 Starting July 25, Melissa joins us from Brigham Young University, where she will complete her MS in Mathematics this summer. As a graduate student, Melissa was a mathematics teaching assistant, and she was awarded a teaching assistantship stipend. She also served on the Math Graduate Student Council and was a mathematics research assistant. Melissa previously was awarded a full undergraduate academic scholarship at Brigham Young, where she graduated magna cum laude with a BS in Mathematics and Russian. Before returning for graduate school, she tutored high school cancer patients, and for three years she served as a humanitarian volunteer in Novosibirsk, Russia. Melissa practices string theory: she is an accomplished harpist. She enjoys cooking and reading fiction and nonfiction. June 30, 2011 Starting July 18, Alan joins us from the University of Chicago, where he has been serving as a lecturer and researcher in theoretical and applied mathematics, as he completes his PhD in Mathematics. Alan was a college fellow, and he served as a program mentor for undergraduates for four years. Alan previously graduated magna cum laude from the University of California, San Diego, where he earned bachelor’s degrees in Mathematics and Computer Science & Engineering. He received the Selma and Roberts Silagi Award for Undergraduate Excellence in Mathematics, the Madge Lawhead Scholarship, and a VIGRE grant. Alan was a member of the Thurgood Marshall Honors Program, and he received the Dean’s Undergraduate Award for Excellence. Princeton Consultants is pleased to welcome Jeffrey Fogel as a Senior Associate. Starting August 8, Jeffrey joins us from the University of Michigan, Ann Arbor, where he completed his PhD in Astronomy & Astrophysics this spring. His thesis considers the chemistry of protoplanetary disks. Jeffrey has collaborated with scientists from Harvard and Johns Hopkins, and he has presented his work at several international conferences. He has served as an instructor and mentor to Michigan undergraduates. Jeffrey graduated magna cum laude from Harvard University with a BA in Physics and Astronomy & Astrophysics. He enjoys baseball, classical music, culinary arts, game theory, and volleyball. - Return to top - Princeton Consultants is pleased to welcome Jeremy Althouse as a Senior Associate. Starting July 5, Jeremy joins us from UCLA, where he completed his MS and PhD in Physics, with a concentration in theoretical elementary particles and lattice gauge theory. His thesis considered recursive methods for LGT renormalization group flows. Jeremy also served as a lecturer and teaching fellow, and received the Outstanding TA Award in the Physics and Astronomy Department. Jeremy graduated with high honors from Dartmouth College with a BA double major in Physics and Philosophy. He is an Eagle Scout, and he is interested in music performance, gourmet cooking, and American and European Literature. Starting July 5, Hulya joins us from McGill University and Université de Montréal, where she is performing post-doctoral studies, based in Switzerland at CERN. Hulya completed her PhD in Physics at The University of Hawaii at Manoa. She earned the Research Corporation of the University of Hawaii (RCUH) Fellowship, and won the L’Oréal Canada “For Women in Science” Research Fellowship with the Support of the Canadian Commission for UNESCO. Hulya has presented her work at the Joint Meeting of Pacific Region Particle Physics Communities and the Heavy Quarks and Leptons Conference. During graduate school, Hulya spent some research time in Japan, and became conversant in Japanese. She is also fluent in French and Turkish. Hulya completed her undergraduate studies at Princeton University, where she graduated with an AB in Physics with honors, and she won the Kusaka Memorial Prize in Physics. Princeton Consultants is pleased to welcome John Williamson as an Analyst. Starting July 5, John joins us from Dartmouth College, where he earned his AB and MS in Computer Science. His graduate studies, which he completed in June, featured research of intrusion detection and network security. John has worked on security-related projects at the Kiewit Computing Cyber Security Initiative since 2009. He is also a Cisco Certified Network Associate (CCNA). John is an Eagle Scout, and he was a National Merit Scholar. - Return to top - June 20, 2011 Starting June 27, Nicholas joins us from the University of Pennsylvania, where he earned a BA in Mathematics with minors in Classical Studies and Computer & Information Science. At Penn, Nick served as a mathematics tutor and an IT support specialist for university employees. Most recently, he worked as a system support contractor with Sapphire Technologies. Princeton Consultants is pleased to welcome William Gerhardt as an Analyst. Starting June 27, Will joins us from Penn State, where he completed his BS in Economics with honors this May. Will also minored in Information Sciences & Technology, Statistics, and Mathematics. His honors thesis considered the effects of law school rankings on the application and matriculation decisions of law school applicants. While at Penn State, Will served as an undergraduate research assistant and a resident assistant in the freshman dorms; he also supervised the university’s on-campus cinema. He enjoys reading the news, writing short stories, and composing music. Princeton Consultants is pleased to welcome Andrea Rubiano as a Senior Associate. Starting June 27, Andrea joins us from the Franklin W. Olin College of Engineering in Needham, MA, where she was a teaching and post-doctoral fellow in Mathematics. Andrea completed a PhD in Mathematics at Purdue University, and conducted research in the fields of partial differential equations and applied mathematics. While at Purdue, Andrea received the Gerald R. MacLane Memorial Award as an Outstanding Graduate Mathematics Student and the Ross Fellowship. She also earned a Graduate Teacher Certificate from the Center for Instructional Excellence at Purdue, and completed the Applied Management Principles Program at Purdue’s Krannert School of Management. Andrea is originally from Colombia, and she earned a Master of Science in Mathematics at the Universidad de los Andes in Bogota. She also earned Bachelors of Science in Mathematics and Systems & Computer Engineering at the Universidad de los Andes, all with honors. She was awarded a Henry Yerly Scholarship for undergraduates, and, alongside her studies, she worked as a software development engineer at a development group in Bogota for four years. Princeton Consultants is pleased to welcome Eric Wilkinson as an Analyst. Starting June 27, Eric joins us from Loyola University of Chicago, where he graduated magna cum laude with BS degrees in Physics and Mathematics. He served as a research assistant at Loyola, adapting a C/C++based continuum simulation of granular fluid dynamics for impact study. Eric was also a physics and mathematics tutor at Loyola’s Center for Academic Excellence, and a summer intern at Cornell University’s Wilson Synchrotron Lab. He was awarded the Mulchahy Scholarship for undergraduate research, and he presented his work at the Division of Fluid Dynamics Conference and the Chicago Undergraduate Research Symposium. In his spare time, Eric enjoys chess, Texas Hold’em poker, international traveling, and hiking. - Return to top - June 16, 2011 The 2011 European Leadership Forum was presented by the Association of Management Consulting Firms (AMCF). The Forum took place in Paris.
(Left to right) Roger Carlile, Chief Administrative Officer, FTI Consulting; Louis-Pierre Piris, IBM Consulting Services Leader, France; Steve Sashihara, CEO, Princeton Consultants. - Return to top - June 6, 2011 Nadia joins us from Princeton University, where she was an Associate Research Scholar and Instructor. She completed her MSc and PhD in Experimental Particle Physics at Cornell University, where received a Graduate Research Fellowship. Nadia is originally from Australia, and she completed her undergraduate study at Monash University in Victoria, Australia. She graduated with a BSc in Physics and Applied Mathematics with honors. Nadia was awarded the Best in Second Year Physics prize her sophomore year, and she won the Laby Medal for best physics honors thesis in the state of Victoria as a senior. In her spare time, Nadia is an avid long-distance runner; she ran the Steamtown Marathon this past fall and a half-marathon in the Swiss Alps last summer. She also enjoys traveling to Europe, reading, and listening to podcasts. - Return to top - May 30, 2011 
For Princeton Consultants CEO Steve Sashihara, competitors are not the enemy — waste is. In his new book “The Optimization Edge,” he makes the case for companies utilizing optimization software that aids the decision-making process.For Princeton Consultants CEO Steve Sashihara, competitors are not the enemy — waste is. In his new book “The Optimization Edge,” he makes the case for companies utilizing optimization software that aids the decision-making process... - Return to top - May 16, 2011 Max joins us from Drexel University, where he graduated cum laude this past fall with a BS in Physics. His studies focused on physics and mathematics, with an emphasis on computational techniques. While at Drexel, Max was an undergraduate researcher; he wrote and tested code for BASIN, a suite of software tools for doing parallel computation on a Beowulf cluster. He also worked as a tutor at the Drexel Learning Center. - Return to top - May 9, 2011 Colin joins us from Georgia Institute of Technology, where he graduated with a BS in Physics with high honors. He also studied numerical analysts and quantum computing, and served as a calculus teaching assistant and physics tutor. In his spare time, Colin enjoys reading fantasy and science fiction novels, and watching movies and scientific documentaries. He also enjoys playing the guitar and drums. - Return to top - May 2, 2011 After his undergraduate study at The University of Notre Dame, where he graduated magna cum laude, Brian completed a Ph.D. in Physics at The University of Texas at Austin. While at Texas, Brian worked as a graduate research assistant at the Center for Nano- & Molecular Science and Technology, where he developed and optimized protocols for fabricating nanoscale devices. His dissertation title was “Spin-Polarized Transport in Magnetic Nanostructures,” and he presented the results of his work to the American Physical Society and the Conference on Magnetism and Magnetic Materials. In his spare time, Brian enjoys running, hiking, seeing live music, and playing his bass guitar. He is also a big fan of baseball and football. - Return to top -
April 10-12, 2011 Steve will be presenting and discussing his new book, The Optimization Edge, at the INFORMS Roundtable on April 10, and will be signing books at the INFORMS Business Conference on Business Analytics and Operations Research on April 11-12. - Return to top - March 14, 2011 Michael joins Princeton Consultants from Axiom Communications, where he expanded an integrated digital marketing service. He founded Social Media Club North Jersey, where he conducted monthly forums with executives in a wide variety of industries and organizations, communications professionals, journalists, and students. For more than 20 years, Mike has specialized in business development for professional services; he has been VP of sales and marketing for a national healthcare IT company and for a legal-services consultancy. Michael majored in English and philosophy and received an A.B. from Duke University, graduating with honors in English. Michael and his wife live in an historic home in Lambertville, NJ, where they enjoy the local recreation, culture, and hospitality. Michael is active with the Lambertville Chamber of Commerce and the Historical Society, and he is instituting social-media programming for both organizations. An avid reader, in his spare time Michael blogs about classic novels. - Return to top - March 1, 2011 An interview with Steve Sashihara on his new book, The Optimization Edge, is featured at INFORMS.org. - Return to top - February 25 , 2011
The Optimization Edge: Reinventing Decision Making to Maximize All Your Company’s Assets, written by Steve Sashihara, president and CEO of Princeton Consultants, was published by McGraw-Hill on February 25, 2011. The book provides executives with concrete, “how-to” advice on driving up their company’s value, re-allocating resources for long-term growth, and outpointing competitors by delivering more for less. The Optimization Edge draws on Princeton Consultants’ extensive client experience and decades of superior business practices: the best-kept secrets of global successes such as Google, Marriott, McDonald’s, Intel, UPS, and many others. - Return to top - September 26, 2010: Crumiller, who is a master but certainly not a top player, is the chief operating officer of Princeton Consultants and lives and works in New Jersey. On Sept. 8, he was in London at a fund-raiser for Anatoly Karpov, the former world champion, who is running for president of the World Chess Federation. As part of the event, there was an auction to play a consultation game with Garry Kasparov, another former champion, and Nigel Short, who played Kasparov for the world title in London in 1993. Crumiller was one of two high bidders and teamed up with Kasparov against Short and Rajko Vujatovic, the other winning bidder. Crumiller and Kasparov were Black and alternated moves, as did Short and Vujatovic. After an interesting game, Vujatovic blundered, losing a rook, and he and Short soon resigned. Six days later, Magnus Carlsen, the world’s No. 1 player, played 14 people simultaneously at the Hudson Hotel in Manhattan as part of a promotion by Arctic Securities, one of Carlsen’s sponsors. Crumiller was one of the opponents. Interestingly, as Crumiller’s game began, it followed the Kan Sicilian, the same opening he had played with Kasparov. Carlsen beat the other 13 players, and after the last of those games had ended, only Crumiller was left. Over the last 10 moves, he played Carlsen one on one, holding him to a draw. After the game, Crumiller told Carlsen that he had played with Kasparov the week before and was surprised to hear Carlsen say, “I know; I realized it when you played the Kan Sicilian.” As Crumiller told the Web site the Week in Chess, the draw with Carlsen “finished up the most amazing chess week of my life.” Excerpted from: "New Jersey Man Plays Out a Dream" - Return to top - August 23, 2010 After his undergraduate study at Carnegie Mellon University, spending one very enlightening summer at Fermilab programming data acquisition software, Nick went on to complete a Ph.D. in Theoretical Particle Physics at U.C. Berkeley. His Ph.D. Thesis was on phenomenological signals of physics beyond the Standard Model such as Supersymmetry and Noncommutative Geometry at high energy particle colliders like those at Fermilab and CERN. Increasingly drawn to Asian culture, Nick decided to do post-doctoral work in China at Tsinghua and Sichuan Universities, his research chiefly involving Monte Carlo simulation of supersymmetric particle production at the LHC. Working up through University ranks, he became the youngest foreign Physics Professor in China and helped establish a Center for Theoretical Physics at Sichuan University. Nick has travelled extensively both in Russia and in China, always enjoying giving public lectures, university physics classes and ESL training courses (aside from his native English, Nick is also fluent in Russian and Mandarin Chinese). When not working he enjoys Tai-Chi and Kung-Fu (having obtained a black belt in China), yoga, Chinese and Vedic cooking, Go, playing with new mathematics, reading Russian and Chinese classics, calligraphy, drawing and intaglio printmaking. - Return to top - June 2010:
- Return to top - May 10, 2010 Ernest joins us from a successful career at a private government contractor that creates and supports onboard technologies for the US Air Force. During his seven years, Ernest worked his way up through a progression of responsibilities, from software engineer, to requirements manager, to project lead. Ernest received a BS in Mechanical Engineering with a Minor in Mathematics from Texas Tech University. When he is not working, Ernie enjoys cooking and sampling new restaurants with his wife, who is a professional chef. Ernie also enjoys playing bass in rock bands, bicycling (trail and road), skateboarding, hiking, soccer (live and video game), reading, jogging, and playing cards. - Return to top - April 2010
"Princeton Consultants was founded in 1981 by Steve Sashihara and Jon Crumiller. CEO Sashihara majored in philosophy at Princeton University, and COO Crumiller majored in computer science at the University of Delaware. Their early interest in solving business problems by creating algorithms and using computers to apply them led the two men to begin working with early copies of optimization and statistical software from nearby Bell Labs & professors from Princeton University. Today, Sashihara and Crumiller lead a firm of 80 full-time consultants, all of whom have worked their way up the through ranks by demonstrating success in client engagements. None are "lateral hires" from other consulting firms, assuring that clients are served by proven individuals who possess deep, practical knowledge of the field. The majority of the consultants have graduate degrees in science, engineering or applied mathematics. Approximately one third have Ph.D.s. The firm remains privately held and is run by senior staff — directors, senior specialists and senior consultants. Princeton Consultants does not engage in research for research's sake. Its work is geared toward real-life business applications. While some optimization firms offer a menu of off-the-shelf products and "tweak" them for various applications, Princeton Consultants creates new software for each client to meet that company's special needs. For example, Quad/Graphics, a Princeton Consultants client, is the largest private printer in North America, with 11,000 employees at 11 large facilities. There are thousands of small printers, and many of them use scheduling software in their operations. But there is no way to take an application created for a small printer and scale it up for a company the size of Quad/Graphics. Optimizing for Quad/Graphics required building optimization software from the ground up." Excerpted from: "Roundtable Profile: Princeton Consultants Inc."
- Return to top - October 1, 2009 Nathan joins us from Brown University, where he earned a BS in Computer Science, with an emphasis in Applied Mathematics and Economics. While at Brown, he worked for Professor Andy van Dam at the Center for Computation and Visualization. Nathan interned at AllianceBernstein in New York, where he developed a CRSP/IBES stock matcher that now forms the heart of Product Development’s GUID system. Nathan also interned for Dr. Rose Ritts, CEO at PowerZyne, developer of the first high performance enzyme-catalyzed portable power source, which is expected to last longer and weigh less than the lithium-ion battery. In his spare time, Nathan enjoys tinkering with open-source software and bothering his younger brothers. - Return to top - March 16, 2009 Eric joins us from an exciting 3+ years of work in Korea for organizations such as ReadingTownUSA, where rose from teaching English as a second language to Head Teacher. As Head Teacher his responsibilities included training and supervision other English teachers and assistance in the running of the school. Eric also worked at the Tumen River Vocational School in Tumen City, China. Eric graduated with a BA in Computer Science with a minor in Mathematics from New York University. When he is not working, Eric is an avid reader and spins a mean yo-yo. - Return to top - March 2, 2009 Konstantin has led a dual life as an academic and a software consultant In his postgraduate career, Konstantin has served as a Visiting Fellow at the Max-Planck-Institute for Mathematics in Bonn, Germany; a Visiting On the software consulting track, Konstantin has 10 years of experience Konstantin won Second Prize and Silver Medal at the Intermodal Mathematical Olympiad in Havana, Cuba. When he is not working, Konstantin enjoys chess, classical music, and travel. - Return to top - January 30, 2009
- Return to top - January 14, 2009 Steve Sashihara will be presenting a public session entitled "Optimizing Drayage in the Urban Environment (P09-1352)" at the TRB of the National Research Council, "the principal operating agency of the National Academies (the National Academy of Sciences, the National Academy of Engineering, and the Institute of Medicine) in providing services to the government, the public, and the scientific and engineering communities." - Return to top - January 5, 2009 Caius joins us from GlaxoSmithKline, where he has served as Principal Scientist in the development of accelerator mass spectrometers for low dose drug metabolism and pharmacokinetics studies. Caius earned a PhD in Particle Physics from the University of Cambridge, UK. His thesis was: “Contained Atmospheric Neutrinos at the MINOS Far Detector,” and he was elected the William Baron Kelvin Research Student in Physics for three consecutive years of graduate work. He received his MSci in Physics from Cambridge , 1 st Class. Caius was a Postdoctoral Scholar in High Energy Physics at the California Institute of Technology for two years. While at Caltech, Caius managed funding proposals and the physics direction of the Lauritsen Caltech neutrino physics group, and organized the Caltech Particle Physics seminars. In addition, Caius was elected to the MINOS experiment’s governing board, and he advised Caltech MINOS graduate students. When he is not working, Caius enjoys climbing (rock and ice), canoeing, and anything that puts him outdoors in the mountains or on the sea. - Return to top - November 24, 2008 Richard joins us from a distinguished career in technology start-ups and academia. For eight years, Richard worked for Millennium Cell Inc., working his way up through the ranks from Senior Scientist, Program Director, Senior Director of Technology and Engineering, to Chief Technology Officer. Prior to Millennium, and while in school, Richard co-founded Pixelligent Technologies, a company which developed patented optical modulation technology for use in the manufacture of semiconductor devices via lithography. Richard graduated with a PhD in Nuclear Physics from the University of Maryland. At Maryland, Richard received the University Graduate Fellowship and the SURA/CEBAF (Department of Energy) Nuclear Physics Fellowship. He also performed experimental work at the Thomas Jefferson National Laboratory and the MIT Bates Laboratory, and earned a 4.0 GPA in his graduate coursework. Richard received a BS in Applied Physics from New Jersey Institute of Technology, summa cum laude, where he received the Thompson Prize for Outstanding Undergraduate in Physics, the NJIT Honors Program Residential Scholarship. More recently he was honored with the NJIT Outstanding Alumni Award in 2003. - Return to top - November 1, 2008 Steve was interviewed in the November issue of Leader's Edge, the executive newsletter for the American Management Association. - Return to top - August 4, 2008 Penelope joins us from Princeton University, where she graduated cum laude this spring with a BA in Astrophysical Sciences. Penelope conducted research involving radio galaxies in the SDSS, photometric research methods for T Tauri objects in the Taurus Molecular Cloud, and the absorption properties of galactic gas with background quasars. Penelope also served as team captain of the Princeton Ballroom Dance Team and is a member of Sigma Xi, the Scientific Research Society. June 2, 2008 John joins us from Rutgers University, where he just graduated cum laude with a BS in Computer Science and a minor in Cognitive Science. A Deans List student, John was an Edward J. Bloustein Distinguished Scholar, and he was awarded a Rutgers University Merit Scholarship. Outside of academia, John served as an instructor and assistant waterfront director at Camp Keowa in Narrowsburg, NY, where he was awarded both Counselor in Training of the Year and Staffman of the Year. - Return to top - May 30, 2008 :
March 6, 2008: 
Steve Sashihara moderated a discussion for the Association of Management Consulting Firms (AMCF) in New York City, which was attended by top firm leaders of the consulting industry. Joining Steve were Lanny Cohen, the CEO of Capgemini, Bill Matassoni, former Director of both McKinsey and BCG, and Peggy Vaughan, Global Solutions Leader for IBM.
- Return to top - September 20, 2007 Yehuda joins us from the University of Pennsylvania, where he earned an MS and is a doctoral candidate in Physics and Astronomy. As a graduate student, he was awarded a dissertation fellowship and was an invited speaker at both ICMENS and the APS March Meeting. Yehuda earned a BS in Physics and Mathematics, both with honors, from Carnegie Mellon University, where he was elected to Phi Beta Kappa and Pi Mu Epsilon. He also served as an undergraduate research assistant at both Carnegie Mellon and the University of Pittsburgh, and he was a summer intern for IBM at the T.J. Watson Research Facilities in Yorktown, New York. September 20, 2007 Tracy comes to Princeton Consultants from Rutgers University, where she earned an MA and is a doctoral candidate in American Political History, with a minor in the History of Technology, Health and the Environment. She also taught undergraduate courses at Rutgers in US history, political history and World War II. For four years, Tracy was also a graduate assistant at the IEEE History Center, where she conducted research, trained new assistants, and contributed articles for IEEE publications. Tracy also earned a BA from Rutgers, where she graduated with High Honors and History Department Honors. As a Henry Rutgers Scholar, she was awarded a Harold Poor Prize for her senior thesis, and she received Dean's List recognition for every semester attended. Tracy follows the Philadelphia Phillies and she is a diehard New Jersey Devils fan. August 29, 2007 Jon joins us from the California Institute of Technology, where he earned his MS degree in Electrical Engineering, and BS in Engineering and Applied Science with Honors. Jon also graduated with a BA in Computer Science and Mathematics from Occidental College. While at CalTech, Jon co-founded his own company, BlueSky Robotics, which developed for NASA's JPL the world's first robot capable of walking in zero gravity. Jon's work also includes the design of a humanoid robot for work with autistic individuals. - Return to top - July 16, 2007 Ivan joins us from Cornell University where he recently earned his PhD in Physics. His undergraduate work was completed in his home state of California at UC Davis, where he double majored in Physics and Mathematics. At both universities he served as a Researcher as well as a popular Teaching Assistant/Lecturer. Ivan's research topics have included the packing of regular polyhedra in two dimensions, iterative search algorithms, diffraction microscopy, and protein conformation energy minimization. For his PhD, Ivan created software that predicted the native structure of proteins. Ivan enjoys running, playing Ultimate Frisbee, and is a talented jazz pianist. - Return to top - July 9, 2007 Born in Moldova (formerly part of the USSR), Pavel came to America at age seven. A recent graduate of Rutgers University, he holds a B.S. in Computer Science with a Minor in Mathematics, and was distinguished as a member of the university's Outstanding Scholars Program. His scholastic achievements also include Phi Beta Kappa membership, a National AP Scholar award, and Dean's List recognition for every semester attended. As an intern, Pavel did web development for the Memorial Sloan Kettering Cancer Institute. Pavel speaks fluent Russian, intermediate Spanish, and enjoys a good game of chess. July 9, 2007 Adam comes to PCI from Amherst College with a B.A. in Physics. His senior honors thesis was on Vertical-Cavity Surface Emitting Lasers, or VCSEL's, and he served as a Professor's Assistant for several semesters. In 2004, he also completed a summer research fellowship at the Howard Hughes Medical Institute. When not super-cooling Rubidium-87 atoms, Adam was involved in extracurricular activities such as swim team, water polo, and the school's program board arranging entertainment bookings. - Return to top - July 9, 2007 Heath joins us from Tulane University with a B.S. in Computer Science with a concentration in computer game development, and a minor in mathematics. He's worked on many game projects including such titles as The Ways, Memoria, and Bumper Bash, and is a member of the International Game Development Association. Awards include the Tulane University Distinguished Scholar's Award. As a point of interest, Heath was uprooted early in his senior year at Tulane as an effect of Hurricane Katrina. He became an academic refugee at the University of Missouri-Rolla for an entire semester. Additionally, he studied the French language for six years and Japanese for one. June 25, 2007 Adrian comes to us from The University of New Hampshire, where he earned a PhD in Physics and an MS in Computer Science. His undergraduate degree was earned in his native Romania at Bucharest University. Since receiving his PhD, Adrian has been busy working as a Research Scientist II developing software for the MRI science program at UNH, in collaboration with Harvard Medical School and Brigham and Women's Hospital (BWH). He has authored numerous publications regarding the finer points of magnetic imaging and nuclear physics. - Return to top - June 25, 2007 Ben is a recent graduate of the Rochester Institute of Technology, with a B.S. in Computer Science. His main interest within that Major lies in math oriented courses such as Analysis of Algorithms and CS Theory. He comes with work experience from two paid internships, one at Brandon Associates developing HVAC software to update compatibility with various communication protocols, and one at Compendium Research Corp developing an MFC application. Additional interests of Ben's include reading, fishing, video games, and an interest in the Japanese culture and language which led him to a ten-week study abroad program at the Kanazawa Institute of Technology in the summer of 2004. June 11, 2007 Tyler comes to us with a Ph.D. in Theoretical Chemistry from The University of Utah, having done extensive research in the area of molecular dynamics (his thesis title was "Centroid Molecular Dynamics Studies of Many-Body Quantum Systems"). Most recently, Tyler's work as a Post -Doctoral Fellow at The University of Texas has led to significant improvements in the efficiency and accuracy of simulation methodologies in the area of quantum dynamics, as well as several multi-institutional publications. His undergraduate degree is from Weber State University, and he has excelled in many positions such as Teaching Assistant and Research Assistant, receiving multiple academic honors and awards. When he isn't simulating the behavior of supercritical helium, Tyler can often be found hiking, kayaking, or exercising. Other interests of his include world events, politics, and sports. - Return to top - May 5, 2007 Michele joins us from University of Pittsburgh, where she has performed observational and theoretical research in extra-galactic astrophysics. Michele defends her Ph.D. thesis, "Investigating the Nature of Damped Lyman Alpha Galaxies" in August. Michele earned an M.Sc in Physics from the University of Pittsburgh, and a B.Sc. with honors in Physics and Mathematics from University of Miami. Michele's field work has led her to observatories from Mauna Kea in Hawaii to Kitt Peak in Arizona. At Pittsburgh she served as the President of the Association of Graduate Students and the Chair of the Graduate Expo Organizing Committee. Michele is a native French Speaker, fluent in English, conversational in Swedish and Spanish, and has knowledge of German. March 8, 2007 Todd Gibson, Director of Princeton Consultants TeleUnderwriting Practice Area, will be speaking at the Third Annual SOA Teleunderwriting Seminar in Phoenix on March 8th, 2007. Based on his expertise in implementing teleunderwriting, Todd's presentation, "Its More Than a Phone Call: Transforming the New Business Process with Teleunderwriting," will address the impact of introducing teleunderwriting including cost, technology and organizational changes. Download the seminar brochure. - Return to top - January 15, 2007 Moving to New Jersey with her husband Robert, a fellow Princeton Consultanter, allowed Patricia to put her newly-minted degree to work as an Operations Research Analyst. Patricia developed and maintained an agent-based simulation using Swarm to evaluate the effects of potential business policies on long-term revenue, member attrition and inventory utilization. When she is not working, Patricia enjoys reading, making crafts, and spending time with her family. December 20, 2006 - Return to top - November 21, 2006 Steve grew up in Montreal and together with his wife recently relocated to New Jersey. He received as BS in Computer Engineering from the Ecole Polytechnique de Montreal and has eight years of experience in software development and design. At Loto-Quebec, Steve designed and developed lottery games, optimizing existing applications by improving performance and resource usage. Using C++ and Java, Steve developed archiving and data warehousing applications; tools such as Rational Rose aided in the documentation and creation of software models. In his work as a software designer and team leader at Gemplus Canada, Steve developed three security applications in C and Java for smartcards (embedded systems). His team applied digital signature and symmetrical cryptography concepts to the encryption process. Steve enjoys walking his dogs, reading technology websites, and working out. November 20, 2006 Phil recently joined our IT department as an Assistant Systems Engineer. A recent graduate of Rutgers, with a dual degree in Computer Science and Psychology, Phil worked for both Flare Technologies and Jade Eastern Trading before joining Princeton Consultants. At Jade Eastern, Phil was the EDI/IT Administrator; at Flare Technologies he was the Web Hosting Support Technician. After hours (we hope), Phil enjoys taekwondo, judo, kickboxing and ground wrestling. - Return to top - October 30, 2006 Andrew joins us from the Program of Applied and Computational Mathematics at Princeton University, where he has worked for the past three years as a visiting student research collaborator; his research has included developing software to efficiently analyze the electron structure of molecules. Prior to Princeton, Andrew earned a PhD in Physical Chemistry (and a theoretical chemistry specialty) from UCLA. Andrew's PhD research allowed him to approximate a solution to the Schrodinger equation that scales favorably with increased molecular size. He was the sole recipient of an Institute for Pure and Applied Mathematics fellowship and has presented at numerous seminars and workshops for IPAM, including Modeling and Simulation for Materials and Quantum Computing. Andrew also holds a BS in Chemistry from the University of Illinois at Urbana-Champaign, and an MS in Chemistry and Biochemistry from UCLA. Having completed four marathons, Andrew continues to train regularly, at school he started a marathon running club. He also practices Brazilian Jiu-jitsu. He enjoys cooking and spends several hours a week experimenting with new recipes. October 11, 2006 On October 11, 2006, Clark Troy, Senior Consultant, addressed the Harvard Private Equity Roundtable at the Harvard Club on the topic of "Hedge Funds: in Search of New Frontiers." Clark's talk addressed the strategies hedge funds have had to take to adapt to their dramatic rise in popularity and visibility over the last few years. Download the presentation - Return to top - September 22, 2006 Will is a recent honors graduate of Skidmore College, with a BA in Mathematics and Computer Science. At Skidmore he was the Unix Server Administrator, providing remote maintenance of 10 machines across a G5 cluster. He additionally designed and implemented a parallel computing system utilizing MPI, and, while working at the Center for Information Technology Services, provided technical support for students and faculty, and repaired and implemented OSX images for public labs. For several months in the Fall of 2004, Will worked for America Coming Together, canvassing and campaigning for the Democrats in several districts in Florida (his home state). He was nominated as 'group leader' on a 30 day Outward Bound course, and enjoys hiking and backpacking on a regular basis. Will also plays a mean blues guitar. September 22, 2006 David comes to Princeton Consultants with a PhD in Physics from the University of Texas, Austin. He also completed his undergraduate studies there and worked as a tutor for college athletes, a quantum optics researcher (with support from a Navy grant), and a TA. More recently, David worked as a math teacher at St Timothy's Boarding School, and taught engineering design principles at the John's Hopkins Center for Talented Youth Summer Programs. David enjoys reading sci-fi and historical fiction and exercising. - Return to top - September 22, 2006 Robert comes to Princeton Consultants from Clemson University, where he recently obtained a PhD in Industrial Engineering. His dissertation "Single and multiple objective scheduling methods for rail yards with earliness and tardiness concern" was presented at the 2005 INFORMS annual conference, and is designed to improve the lives of railroad engineers by giving them a better idea of when their trains can be taken from the rail yard. Robert developed multiple Mixed Integer Programming Models for his research, including a new methodology for multiple objective genetic algorithms. While at Clemson, Robert participated in a large-scale optimization project for a major utilities company. He created a Mixed Integer Programming model for maintenance call response, and developed a database of personnel to be used in this model. He was also selected to TA or teach a course each semester, a departmental honor. Robert was raised in a small, rural southern town and grew up on his grandfather's farm. He played football, baseball and golf in high school, and still enjoys playing golf. September 11, 2006 As a Senior Research Associate for the past 5 years at the BaBar Experiment, located at the Stanford Linear Accelerator Center (SLAC) in California, Thomas conducted research together with over 600 physicists studying the matter/anti-matter asymmetry of the universe. He produced the world's best published result on the rate of very rare decays of the B meson, which involved the development of discriminating variables and optimization of selection criteria to search for ~50 signal events within a background of over 1 billion. The results were presented at international conferences, and Thomas performed studies to evaluate the discovery potential of future experiments. Thomas also spent time at the European Center for Nuclear Research (CERN), where he was the coordinator of the software package that describes the geometry of the Muon Spectrometer, one of the largest and most complex detector systems ever built. He received a BS in Physics from Furman University, and a PhD in Experimental High-Energy Physics from Yale. Thomas is additionally artistic and has always drawn and painted (and received a scholarship to an arts college). An audiophile as well, he enjoys listening to music and exercising (sometimes simultaneously). - Return to top - June 27, 2006 Jonathan recently graduated from the University of Michigan with an MS in Electrical Engineering Systems. He is additionally a graduate of Princeton, having earned a BSE in Electrical Engineering. At Princeton, Jonathan ran Varsity Cross Country, Indoor Track and Outdoor Track. He was also a Disabled Students Services Assistant, and worked with the Special Olympics on three occasions assisting athletes with special needs in track and field events. Jonathan and a fellow student at U of M started a Digital Media Company that included a popular Facebook parody site and a web resource for Spanish-speaking newcomers to the US. He worked for three summers at Fidelity Investments in Boston as a Network Engineer, Firewall Manager and Systems Coordinator, and interned an additional summer at a tax consulting firm, learning accounting and tax principles. An avid runner and biker, Jonathan also enjoys reading and web design. He is a proud member of the Princeton Redheads Club, and was valedictorian of his high school class. May 22, 2006
After completing his undergraduate degree at the University of Bucharest, Octavian continued his studies at McGill University, obtaining a PhD in Theoretical Nuclear and Particle Physics. He conducted research at both the Centre for High-Energy Physics Foster Radiation Lab in Montreal and the Brookhaven National Lab under the auspices of the U.S. Department of Energy. He then went on for a year of post-doc work at Cornell studying Bioinformatics in their Department of Computer Science, and another year at Cornell's Weill Medical College, researching computational biophysics and microbiology. Octavian has been published more than a dozen times and participated in conferences throughout the U.S and Europe. In 1991 he earned the Silver Medal at the International Physics Olympiad in Havana Cuba with over 40 countries participating. That year he was also the first ranked in the admission competition at the University of Bucharest Department of Physics. - Return to top - May 7, 2006: March 16, 2006: Steve Sashihara is moderating a session for leaders of the top Consulting Firms on the topic of Decision Making on March 31 in New York. Visit the AMCF website and link to the event. - Return to top - March 13, 2006: Adam was until recently a researcher at Temple University where he conducted optical studies of Eu doped nano/microparticles for the possible use as hardware in future (presently non-existent) quantum computers. He was also involved with Nuclear Forward Scattering Tests at Argonne National Lab and Pulse Laser Deposition for the creation of Eu doped nanoparticles. His work may lead to gamma ray lasers, or the next generation of hardware that one day may be used in quantum computers. Adam additionally worked at Temple as an adjunct physics professor, a TA, and a research assistant while completing his masters degree there in physics. He was president of Temple University's Physics Society and an ambassador to new students in the Department of Physics. In his spare time, Adam plays in a band, sculpts, creates digital art and enjoys video games. - Return to top - January 17, 2006: As reported on computer game industry website Gamasutra, - Return to top - December 1, 2005: Steve Sashihara, CEO of Princeton Consultants, has been named to the board of directors of the Association of Management Consulting Firms (AMCF). Founded in 1929, the AMCF is the leading not-for-profit organization for the global management consulting industry, serving to promote knowledge and professional standards worldwide. Steve was also named Chairman of the Americas and a member of the Executive Committee. - Return to top - October 17, 2005: Attila has recently completed a Ph.D. in Physics at the University of Wisconsin, following a BA in Physics, with honors, from the University of Pennsylvania. While earning his Ph.D., Attila has worked as a Research Assistant, which required him to develop advanced software models at the Stanford Linear Accelerator Center. At U. Wisconsin, Attila also served as a T.A., conducting lectures, labs, and supervising the work of 50-60 physics undergraduates. While an undergrad himself, Attila worked with U. Penn's High Energy Physics Engineering group, where he designed and implemented computerized performance testing sequences for microchips to be used in physics experiments. Attila joins our firm with a strong background in mathematical and statistical analysis of data and significant modeling experience in C++ on very large sets of data (e.g., a recent model need to work with over 200 million entries). In addition to English, Attila speaks Swedish, Hungarian, and German. - Return to top - September 9, 2005: Maria joins us having taught in the Computer Science Department of Haifa University (Israel), where she graduated with a computer science degree. Her final project involved the symmetry measurement and morphing of human face images. While completing her degree, Maria worked as a software engineer for an armament development company, implementing data ciphering algorithms for various architectures and mathematical algorithms in C and ASM. As part of her compulsory service in the Air Force, Maria was the software administrator of a logistic database, working as part of a team to access hardware and software needs of a multi-layered system. Maria came to Israel from Russia and now makes her home in New Jersey, adjusting to her third language and the habits of a new set of crazy drivers. - Return to top - August 18, 2005:
- Return to top - July 15, 2005: Tom recently completed grad school at Temple, where he earned an MS in Computer and Information Science. At Temple, Tom taught several undergraduate computer programming courses, and was selected as Outstanding Undergraduate Laboratory Instructor of the year for two years. This honor was awarded by the Computer Science faculty at the ACM awards. Tom's undergraduate degree is also from Temple, a BA in Computer and Information Sciences. Tom enjoyed working directly with students, helping them gain mastery of the subject matter he taught. He also worked as project team leader for a senior software engineering course, leading his team to first place in a judged competition. To hone his skills, Tom tested, proofread and corrected all code for the book "Objects, Abstraction, Data Structures and Design Using Java" by Koffman and Wolfgang. Tom enjoys soccer, tennis and basketball. - Return to top - August 30, 2004: Serghei joins Princeton Consultants from Telecordia Technologies, where he served as Senior Software Engineer and Lead Developer for several projects including Telcordia Revenue Guard, Structured Graphics Framework, and Telcordia Surveillance Manager. The latter is a mission-critical fault monitoring system implemented as a multi-tier distributed application with an Oracle DB backend, CORBA-based middle tier and a Java Swing GUI. Both the backend and GUI are designed to meet high throughput requirements for incoming alarms, essential for this telecommunications company. - Return to top - April 26, 2004 Hubert recently received an MS in Operations Research and Industrial Engineering from Cornell, while his undergraduate degree is from the University of Michigan. Hubert's Master of Engineering Project was the Predictive Model for Software Development Process which was selected for a Poster Presentation at the Engineering Graduate Research Symposium. Hubert's group developed a QA forecasting tool for the client's development process, and correctly predicted the risk level of one of the software components on release. At Cornell, Hubert also designed and implemented a price bot to maximize profits under monopoly and duopoly environments, and an ambulance services simulation, which sought to determine optimum locations for parking ambulances. At Michigan, Hubert implemented a routing protocol to advertise routing information between adjacent routers in a network environment, and designed a multiplayer game with a chat group manager. Hubert was raised in Hong Kong and came to the States to continue his education. He enjoys reading and programming at home. - Return to top - April 12, 2004: Vic joins us with over 15 years of expert software design and development experience as both an independent contractor (including implementing a 3D graphics imaging for medical surgery software products in Microsoft C++, C#/.NET) and as full-time employee (Senior Computer Scientist and Lead Project Manager at Columbia Scientific, where he led teams implementing GUIs for advanced medical imaging applications). Vic has a BS in Electrical Engineering and Computer Science from Johns Hopkins and holds 2 patents related to computation and X-rays. - Return to top - December 23, 2003:
- Return to top - November 12, 2003: Co-presenting with Tom Bienvenu of LabOne, Jon Crumiller discussed the merits of Tele-Underwriting to an audience of over 100 underwriters, actuaries, and reinsurers hailing from 20 different countries. Over the course of the 90 minute presentation, Crumiller provided a detailed account of how Tele-Underwriting works, its primary beneficiaries (applicants, agents/brokers, underwriters, carriers, and reinsurers), and best practices. - Return to top - September 22, 2003:
Gibson discusses the merger's impact on the combined firm's efficiency, profitability, and pricing strategy.
- Return to top - May 21, 2003: "Change is difficult for any organization to successfully — much less, gracefully — manage. And facilitating change is often what management consultants are brought in to facilitate and execute. But turning their own organizations on a dime is not something top players in the profession do particularly well. This is the one trait that Princeton Consultants has counted on for over 20 years to keep it competitive in the hyper-competitive consulting field. Perhaps one secret to the firm’s longevity is the fact that the founder, Steve Sashihara, was never burdened by the traditional conventions of the profession." The article further emphasizes what makes boutique consultancies valuable for their clients: "Besides having a reputation for being less bureaucratic and more flexible, boutique firms have certain advantages over larger consulting firms." These include: emphasis on practice specialization, customized client service, and low overhead costs. - Return to top - May 20, 2003:
- Return to top - March 6, 2003: Princeton Consultants' study examines the question of what impact the new process has on risk experience. Contrary to some concerns, the results showed that teleunderwriting has either a positive or neutral impact on mortality. - Return to top - March 3, 2003:
- Return to top - December 26, 2002:
This opportunity was uncovered in an internally funded study. The team found that by partnering with MCOs to educate brokers and plan sponsors on the pharmacy benefit, PBMs can help them realize greater sales success - and, in the process, increase their own market share. - Return to top - November 15, 2002: Webb Friedly brings to light a market opportunity for deferred compensation executives - middle market corporations. Unlike the Fortune 1000, middle market corporations have not yet embraced NQDC. Friedly makes the case that this market gap can be bridged with a state-of-the-art NQDC solution, providing high-value services, such as 24/7 online access and financial advice, via an efficient and scalable administration platform. - Return to top - November 12, 2002:
- Return to top - September 15, 2002:  Download the PDF- Return to top - September 12, 2001: We say a special prayer for the victims, families, and friends of this vicious attack of terror at the World Trade Center and Pentagon. Although we had a number of our staff living and working in the financial district at the time of the attack, all are now safe and accounted for. All families have been contacted and reassured. Our New York office is in midtown (Fifth Avenue and 48th) and is open for business. - Return to top - Princeton Consultants is featured in the March 2001 issue of Consulting Magazine.  Consulting Magazine showcases our firm in a feature that identifies the seven small consulting companies who, they say, "are energizing the profession" by "doing a lot of interesting work, providing exciting opportunities to consultants willing to look beyond the big guns, and having a lot of fun in the bargain." This highly complimentary feature leads with the following:
"When consulting firms say they hire only the best and brightest, they are usually engaging in a bit of hyperbole. Not so with Princeton Consultants. This firm has built a strong practice and even stronger reputation by hiring bright minds from top-notch universities and putting them to work at solving business problems." In this age of over self-promotion and hype, it is great to get independent confirmation from such a respected independent publication. We even like their sound-bite of us: "Princeton Consultants - Building a Firm with Superhuman Resources." - Return to top - Princeton Consultants is also featured in the Careers section of U.S. News and World Report's 2002 Edition of Best Graduate Schools. The article features a picture of our very own Clark Troy, with several quotes about the virtues of consulting in general, and Princeton Consultants specifically. Here's an excerpt: When Clark Troy, who has Russian litature Ph.D. from Columbia University, found out that he and his wife were expecting a child, he decided he couldn't afford to wait for a rare academic job to come through. He's now working happily and profitably for Princeton Consultants in Princeton, N.J. "I'm being paid twice as much as a beginning professor, and the secruity that brings is really nice," he says. Troy also wanted to be able to choose where he and his family lived: By taking a consulting job, he and his wife, who teaches photography at Princeton University, could avoid the fate of so many academic couples forced by their careers to live apart. U.S. News and World Report, Best Graduate Schools 2002, Science and Humanities: More newly Minted Ph.D.'s are Seeking--and Landing--Great Jobs Outside the Ivory Tower As these publications attest, our firm is building a national reputation by hiring the best graduates from the top schools, and putting them to work solving our client's most difficult and intractable problems. - Return to top - June 9, 2000: Leah has recently graduated with a BSE in Computer Science and Engineering at U Penn, where she was on dean’s list all four years. While at U Penn, Leah worked as a computer science tutor, was a peer tutor, and a member of Dining Philosophers - the student chapter of the Association for Computing Machinery. Leah worked at the Real Time Systems Group at U Penn and also as a VisualBasic and Microsoft SQL Server programmer at Hess. Her outside interests include a variety of team sports (including hockey and soccer) as well as various multi-user computer games. - Return to top - June 9, 2000: Eugene joins our firm from Princeton U, where he has been a professor in the Classics dept for two years. In addition to creating new graduate and undergraduate courses, Eugene was appointed fellow and undergraduate advisor at Rockefeller College, one of the undergraduate residential colleges at Princeton. Additionally, he supervised the training of graduate student preceptors and taught a seminar on computing and classics. Eugene has a Ph.D., with honors, in Classical Languages and Literatures from the University of Chicago. He was the recipient of one of the most prestigious humanities fellowships in the country, the Whiting Foundation Dissertation Fellowship. Mentoring has played an important part in Eugene's life; while in Chicago, Eugene tutored a high school student for three years, who went from a C- average to National Merit Scholar. Eugene graduated Columbia cum laude and Phi Beta Kappa with a BA in Greek and Latin, and participated in the New York Classical Association. Following graduation, Eugene worked as an employee benefits consultant for Pillsbury, Madison & Sutro in San Francisco. He enjoys running at least 6 days a week, and rollerblading and mountain biking. - Return to top - January 15, 2000: Our offices are located at 590 Fifth Avenue (between 47th and 48th streets) in midtown Manhattan. Our firm rents the entire 16th floor. - Return to top - |
Upcoming Events May 21-23 , 2013
At this year's Smarter Commerce, Princeton Consultants CEO Steve Sashihara will conduct two sessions: "The Executive Guide to Optimization" and "Boosting Asset Utilization to Enhance the Customer Experience and Save Millions." This will be Steve's third consecutive year as a speaker at Smarter Commerce, the showcase for expert insights to help synchronize your supply chain, optimize inventory, personalize promotions, micro-target marketing, increase relevance and exceed customer expectations across every channel. As an exhibitor, Princeton Consultants will demonstrate successes powered by IBM's ILOG software products. The conference is open to current and prospective IBM clients, business partners and employees. For details and to register, visit the IBM Smarter Commerce website. September 3-6, 2013  Princeton Consultants CEO Steve Sashihara will be one of two keynote speakers at the International Conference on Operations Research. Steve has been invited to address the issue, “How can we, as Operations Research specialists, further increase our impact?” Between 700 and 1000 participants are expected at OR 2013, making it one of the largest international conferences of its kind. For more information and to register, please visit the conference website.  Princeton Office 2 Research Way Princeton, NJ 08540 (609) 987-8787  New York Office 590 Fifth Avenue New York, NY 10036 (212) 575-2626 |
"Chess players are not movie stars — no one has ever stalked a chess player, at least not for playing chess — but some fans go to great lengths to meet and even play against the game’s best. Jonathan B. Crumiller is a fan, and he lived out a dream this month. 
Princeton Consultants is pleased to have been recognized in NJBiz Magazine's June 2010 issue as one of the top Management Consulting firms in New Jersey.
Princeton Consultants is pleased to have been recognized in NJBiz Magazine's January 2009 issue as one of the top Technology Consulting firms in New Jersey.
Princeton Consultants is pleased to have been recognized in NJBiz Magazine's May 2008 issue as one of the top Management Consulting firms in New Jersey.
Todd Gibson, Director of Princeton's 
Todd Gibson, Director of Princeton Consultants' 
We are pleased that Consulting Magazine, the leading publication covering the consulting industry, selected Princeton Consultants as one of five consulting firms to profile in its issue about highly successful boutique consulting firms. The article states: 
In a presentation at the Employee Benefits News Seminar in Seattle, Consumer-Driven Health Benefits: The Road Ahead, Todd Gibson, Director of Princeton's PBM Marketing & Sales practice, advised the audience of plan sponsors and healthcare executives how pharmacy benefit providers are responding to market demand for consumer-driven offerings. The presentation includes key questions to address when evaluating whether to incorporate the pharmacy benefit in a consumer-driven offering. 
As featured in the April 28, 2003 edition of National Underwriter, Jon Crumiller, Tele-Underwriting practice leader, found in a survey of 45 top-tier U.S. life insurance carriers, that 22% of respondents determined that instituting teleunderwriting improved mortality experience, and 78% cited no increase (or decrease) in claims. Teleunderwriting, an improved model for obtaining accurate and complete medical information from life insurance policy applicants, is being implemented by an increasing number of life manufacturers. 
The Pharmacy Benefit Management Institute reports that over 40% of PBM clients are considering switching vendors when their current contract expires. What high value strategies can account management executives deploy in this environment to ensure retention of their key accounts? Todd Gibson provides actionable recommendations that can help account managers determine an effective strategy for retaining key accounts. 
As seen in Managed Care Magazine, Todd Gibson, PBM Marketing & Sales practice leader, describes how PBMs can increase their number of covered lives by partnering with their health insurer clients to educate brokers and plan sponsors on the intricacies of the pharmacy benefit. 
Todd Gibson, Director of Princeton Consultants' PBM Marketing and Sales Practice, explains the impact of consumer-driven healthcare (CDH) on the pharmacy benefit in the November 2002 issue of Employee Benefit News. A new benefits strategy, CDH gives more control over healthcare expenditures to the insured, opening a new market opportunity for pharmacy benefit managers. This material highlights the findings of Gibson's recent whitepaper, which sizes the emerging CDH market and shows pharmacy benefit managers how to position themselves for entry into this dynamic market segment. 