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PBM Marketing & Sales Practice
   Benefits
   Survey Method
   Recent Projects
   Practice Lead

View a PDF of our
PBM practice capabilities.

View a PDF on the Survey Methodology

The PBM Service Purchaser survey is conducted using a scientific approach. The targeted survey employs a scientific approach to deliver valuable marketing intelligence. In a nutshell, we conduct a blind survey of target prospects (the prospect is not aware of which PBM is sponsoring the study) to determine how best to position your services to win new accounts and retain current ones.

Contact the PBM Marketing and Sales Practice Manager, Todd Gibson, at tgibson@princeton.com or by phone at (212) 575-2626 x454.

Evaluating a Consumer-Driven Pharmacy Benefit
How are pharmacy benefit providers responding to market demand for consumer-driven offerings? Todd Gibson presents his findings on key questions to address when evaluating whether to include the pharmacy benefit in a CDH offering. More>>

Building a Retention Strategy around Client Loyalty Categories
With over 40% of PBM clients considering switching vendors at contract expiration, what can account managers do to ensure retention of key accounts? More>>

Please email TGIbson@princeton.com
to request printed copies.