In an original framework, Todd Gibson, PBM Marketing & Sales Practice leader, discusses how PBM account managers can build a client retention strategy around client loyalty categories.

March 3, 2003

The Pharmacy Benefit Management Institute reports that over 40% of PBM clients are considering switching vendors when their current contract expires. What high value strategies can account management executives deploy in this environment to ensure retention of their key accounts? Todd Gibson provides actionable recommendations that can help account managers determine an effective strategy for retaining key accounts.  

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