Princeton Consultants is pleased to announce the publication of The Optimization Edge.

February 25, 2011

The Optimization Edge: Reinventing Decision Making to Maximize All Your Company’s Assets, written by Steve Sashihara, president and CEO of Princeton Consultants, was published by McGraw-Hill on February 25, 2011.

The book provides executives with concrete, “how-to” advice on driving up their company’s value, re-allocating resources for long-term growth, and outpointing competitors by delivering more for less. The Optimization Edge draws on Princeton Consultants’ extensive client experience and decades of superior business practices: the best-kept secrets of global successes such as Google, Marriott, McDonald’s, Intel, UPS, and many others.