Code of Ethics

In a world often rife with short-cuts and scandals, Princeton Consultants is proud to stand with other fellow members of the Association of Management Consulting Firms (AMCF) in affirming that we will strictly comply with its Code of Ethics.

We, the Officers, Directors, and staff of Princeton Consultants, make the following pledge:


  • We will serve our clients with integrity, competence, and objectivity.
  • We will keep client information and records of client engagements confidential and will use proprietary client information only with the client's permission.
  • We will not take advantage of confidential client information for ourselves or our firms.
  • We will not allow conflicts of interest which provide a competitive advantage to one client through our use of confidential information from another client who is a direct competitor without that competitor's permission.


  • We will accept only engagements for which we are qualified by our experience and competence.
  • We will assign staff to client engagements in accord with their experience, knowledge, and expertise.
  • We will immediately acknowledge any influences on our objectivity to our clients and will offer to withdraw from a consulting engagement when our objectivity or integrity may be impaired.


  • We will agree independently and in advance on the basis for our fees and expenses and will charge fees and expenses that are reasonable, legitimate, and commensurate with the services we deliver and the responsibility we accept.
  • We will disclose to our clients in advance any fees or commissions that we will receive for equipment, supplies, or services we recommend to our clients.


  • We will respect the intellectual property rights of our clients, other consulting firms, and sole practitioners and will not use proprietary information or methodologies without permission.
  • We will not advertise our services in a deceptive manner and will not misrepresent the consulting profession, consulting firms, or sole practitioners.
  • We will report violations of this Code of Ethics.

Our CEO, Steve Sashihara, was proud to serve with other consulting industry leaders in 2004 to update and strengthen the AMCF Code of Ethics as seen above. One of Steve's favorite quotes on the subject of ethics in business is from a well-known management consultant:


“Always do right -- this will gratify some and astonish the rest...” 

Mark Twain