Todd Gibson delivers presentation, "Evaluating a Consumer-Driven Pharmacy Benefit," at Employee Benefits News' Seminar Series.

May 20, 2003

In a presentation at the Employee Benefits News Seminar in Seattle, Consumer-Driven Health Benefits: The Road Ahead, Todd Gibson, Director of Princeton's PBM Marketing & Sales practice, advised the audience of plan sponsors and healthcare executives how pharmacy benefit providers are responding to market demand for consumer-driven offerings. The presentation includes key questions to address when evaluating whether to incorporate the pharmacy benefit in a consumer-driven offering.

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