News Archive: 2011

November 9, 2011

Consulting Summit

Steve Sashihara was a featured speaker at Consulting Magazine’s summit. His topic was “The Optimization Edge: How Decision Making Will Drive the Future of Business.”

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November 1, 2011

MWorld - The Journal of the American Management Association

Steve Sashihara contributed the article, “Teaming Man and Machine to Optimize.” Topics include: overcoming the barriers to widespread adoption of optimization, optimizing sales, and where optimization is working.

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September 19, 2011

Steve Sashihara presents "5 Steps to a Successful Optimization Project" at IBM summit.

Steve conducted his optimization session at IBM’s inaugural SmarterCommerce Global Summit.

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September 14, 2011

Princeton University

Steve Sashihara has been appointed to a four-year term to the Advisory Council for the Department of Operations Research and Financial Engineering at Princeton University.

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September 7, 2011

Consulting Magazine Q&A with Steve Sashihara: A Real Optimization Imperative

“The upper echelons of analytics is where winning companies gain competitive advantage.”

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August 24, 2011

U.S. 1 The Science – & Art – of the Optimization Edge

Steve Sashihara and Princeton Consultants are profiled in the current issue of U.S. 1. 

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July 22, 2011

Investor's Business Daily - The Art of Aligning Companies From Head to Toe

How is optimization a game-changing competitive advantage? How has Intel achieved a 10% boost in production and cost benefits measured in the hundreds of millions? How has UPS saved 30 million miles in travel each year? To find out, Investor’s Business Daily interviewed Steve Sashihara of Princeton Consultants, Karl Kempf of Intel and Jack Levis of UPS.

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July 21, 2011 - Don’t Just Analyze Your Business, Optimize It

Read David F. Carr's review of The Optimization Edge and the recap of his interview with Steve Sashihara, which explores improved decision making, false boardroom assumptions about IT investment, and a game-changing app for cloud computing.

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July 1, 2011

Soundview Executive Book Summaries

"Sashihara explains the 5-step methodology for optimization--from selecting and designing the project to leveraging the benefits... The value of The Optimization Edge is to introduce executives, through scores of specific examples and in clear and concise prose, to the potential of optimization to reallocate resources and make the most of their companies' assets."

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June 6, 2011

Steve Sashihara discusses his new book, The Optimization Edge, at AMCF's 2011 European Leadership Forum in France.

The 2011 European Leadership Forum was presented by the Association of Management Consulting Firms (AMCF). The Forum took place in Paris.

Left to right) Roger Carlile, Chief Administrative Officer, FTI Consulting; Louis-Pierre Piris, IBM Consulting Services Leader, France; Steve Sashihara, CEO, Princeton Consultants.

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May 30, 2011

For Princeton Consultants, It's All Optimization

For Princeton Consultants CEO Steve Sashihara, competitors are not the enemy — waste is. In his new book “The Optimization Edge,” he makes the case for companies utilizing optimization software that aids the decision-making process.For Princeton Consultants CEO Steve Sashihara, competitors are not the enemy — waste is.

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April 10, 2011

Steve Sashihara to present at INFORMS Roundtable and and conduct book signings in Chicago.

Steve will be presenting and discussing his new book, The Optimization Edge, at the INFORMS Roundtable on April 10, and will be signing books at the INFORMS Business Conference on Business

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March 1, 2011

Steve Sashihara and The Optimization Edge featured at INFORMS.

An interview with Steve Sashihara on his new book, The Optimization Edge, is featured at

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February 25, 2011

Princeton Consultants is pleased to announce the publication of The Optimization Edge.

The Optimization Edge: Reinventing Decision Making to Maximize All Your Company’s Assets, written by Steve Sashihara, president and CEO of Princeton Consultants, was published by McGraw-Hill on February 25, 2011.

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